Profusion

From our latest designs to our process, people and places behind them – explore what we’ve been up to and what’s yet to come.

Makeup Essentials Every Beginner Should Own

4 min read

Starting your very first makeup collection is super exciting, but it can also feel a bit overwhelming. A few key beauty basics are all it takes to create a complete daily routine while you experiment and discover what works for you.

False Eyelashes for Beginners: An FAQ

4 min read

False eyelashes are really having a moment. From natural-looking to dramatic, a good pair of quality faux lashes can change your entire look. They can give you the kind of big, fluffy lashes that no mascara can hope to achieve—and they don't flake or transfer like mascara sometimes can.

How to Wear False Eyelashes

5 min read

From our graphic eyeliners to our space-age highlighters to our wide array of eyeshadow, blush and contouring palettes, to our limited-edition collabs and collections, at Profusion Cosmetics, we are all about low-commitment fun at a highly accessible price point. The same can be said about our selection of faux eyelashes, which come in types, styles and even colors to match any look or mood.

Highlighter How To

4 min read

Beauty trends come and go, but glowing skin is always in. And while skincare and genetics play important roles in lighting up your look, thanks to the accessibility of well-formulated highlighters, anyone can get their glow on. That said, highlighter—where to put highlighter, how to apply highlighter, which is the best highlighter for you—can come with a bit of a learning curve.