Eyeliner

One swipe can change your whole look. A tiny flick, a bold wing, a pop of color...it's amazing what eyeliner can do. Profusion's eyeliner makeup collection is packed with rich pigment, easy-to-use formulas, and plenty of ways to play, whether you're keeping it classic or trying something new.

Expect bold color, smooth application, and formulas that stick with you from coffee runs to late-night plans. Every liner is cruelty-free, with plenty of vegan options and perfectly priced, so trying a new look always feels easy.

Find Your Perfect Formula

Some days call for a simple wing. Other days deserve electric blue liner and zero explanation. Whatever your mood, there's a formula ready for it.

Liquid Eyeliner for Sharp, Defined Looks

Love a crisp wing? Liquid eyeliner is your go-to. Fine-tip applicators give you the control to create everything from a tiny flick to full cat-eye drama, making it easy to build confidence one swipe at a time.

If you're new to winged liner, don't stress. Start small, have fun with it, and before long you'll have a signature wing that's all your own.

Gel & Pencil Liners for Easy Everyday Definition

Not every eyeliner look has to be razor sharp. Gel eyeliner pencils and creamy liners glide on smoothly, blend with ease, and are perfect when you're in the mood for soft definition or a smoky finish.

They're easy to wear and blend, and they make everyday makeup feel a little more fun.

Water-Activated Liners for Colorful Looks

Ready to switch things up? Water-activated liners make it easy to play with color.

Just add a little water to your brush, and you're ready for graphic liner, bold wings, colorful accents, or whatever idea pops into your head. From vibrant neons to eye-catching duochromes, these liners were made for mixing, matching, and making every look your own.

Why Choose Profusion Eyeliner?

Rich pigment. Fun colors. Formulas that are easy to wear. That's why our eyeliners have become everyday favorites.

• Rich, buildable pigment that shows up beautifully with every swipe
• Waterproof eyeliner and long-wearing options that help your look stay put
• Shades ranging from everyday black and brown to colorful eyeliner, UV shades, and duochromes
• Easy-to-use formulas that feel approachable for beginners and fun for makeup lovers of every skill level
• Always cruelty-free, with plenty of vegan-friendly options
• Perfectly priced, so saying, "Okay...I'll try it," feels a whole lot easier

Whether you're creating your everyday signature look or trying something completely different, we're here for it.

Find Your New Favorite Eyeliner

Found your next eyeliner? We thought you might.

Browse our collection of liquid eyeliner, gel eyeliner pencils, waterproof eyeliner, and colorful liners to find the formula that fits your vibe. Pair it with one of our eyeshadow palettes, complete your look with products from our Face Collection, or see what's fresh in New Eye Makeup.

FAQs

How do I choose between liquid eyeliner and pencil eyeliner?

Think of it this way. Liquid eyeliner is perfect for crisp wings, sharp lines, and bold definition. Gel eyeliner pencils have a creamier feel that's great for soft everyday looks, smudged liner, or adding subtle definition along your lash line. Both are easy to wear, so it all comes down to the look you're feeling.

How do you use water-activated eyeliner?

Don't let the name scare you. Dip your liner brush into a little water, swirl it into the product until it turns into a smooth, creamy consistency, then apply it like any other liner. Mix colors, layer them, and have fun seeing where your creativity takes you.

What is the best eyeliner for beginners?

If you're learning to create wings, a superfine liquid eyeliner gives you plenty of control while you practice. Prefer something a little more forgiving? A creamy gel eyeliner pencil is easy to blend before it sets, making it a great place to start while you figure out the looks you love.